2018 CX INDEXBRAND LOYALTY & ENGAGEMENT

How does customer experience (CX) affect brand loyalty and what forms of engagement are most meaningful to today’s consumers? We set out to find the answers to these questions and more in order to help brands understand the impact of CX and how to best position their brands for future success.

 

We surveyed 1,200 U.S. consumers to understand their personal experiences interacting with brands, learn their preferences communicating with brands and assess how experiences and engagement impact brand loyalty. Here’s what consumers had to say and why it matters to brands.

Want to learn more?

EXPERIENCE

LOYALTY

ENGAGEMENT

Let's talk about it.

MartinWilkinson-Brown

Mike Small

John Thompson

Pete Weaklend

Global Head of Business Development at Sitel Group

CEO- Americas at

Sitel Group

SVP, Global Solutions & Innovation at Sitel Group

Chief Marketing Officer at Sitel Group

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