2018 CX INDEX

BRAND LOYALTY & ENGAGEMENT

How does customer experience (CX) affect brand loyalty and what forms of engagement are most meaningful to today’s consumers? We set out to find the answers to these questions and more in order to help brands understand the impact of CX and how to best position their brands for future success.

 

We surveyed 1,200 U.S. consumers to understand their personal experiences interacting with brands, learn their preferences communicating with brands and assess how experiences and engagement impact brand loyalty. Here’s what consumers had to say and why it matters to brands.

Want to learn more?

EXPERIENCE

ENGAGEMENT

LOYALTY

Let's talk about it.

Mike Small

CEO- Americas at

Sitel Group

John Thompson

Global Head of Business Development at Sitel Group

Pete Weaklend

SVP, Global Solutions & Innovation at Sitel Group

Martin

Wilkinson-Brown

Chief Marketing Officer at Sitel Group

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